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JMC, also known as Bulkheads & Boat Houses, is a specialized marine construction company offering high-end custom solutions for waterfront properties. Despite their industry reputation, their digital presence was falling short due to a poorly developed website built on a generic WordPress template.

After months of frustration, thousands of dollars in sunk costs, and lackluster results, JMC partnered with us to overhaul their website experience. What resulted was a streamlined, high-performance website that exceeded expectations—at a fraction of the cost they had previously paid.

JMC had entered into a long-term contract with a web development agency that relied on an off-the-shelf WordPress template. While the website looked acceptable at first glance, it was riddled with performance issues, bugs, and a lack of customization to suit the company's unique brand and needs.

• High monthly fees: JMC was spending hundreds of dollars per month—totaling over $4,000 in just a few months.
• Restrictive contract: The agreement was difficult to exit, locking them into poor service.
• Unresolved bugs: Despite repeated requests, critical bugs remained unfixed.
• Lack of support: The client was left with minimal communication or help from the original provider.

The cost-to-value ratio was heavily imbalanced, leaving the JMC team frustrated and without a dependable digital partner.

After identifying their pain points, we proposed a complete rebuild of the website with a focus on:

• Custom design tailored to JMC's brand
• Optimized performance for faster load times and improved SEO
• Clean, maintainable code with scalable architecture
• Improved mobile responsiveness and user experience
• Clear calls-to-action for lead generation

We developed a custom website from the ground up—no templates, no bloat—ensuring full control over the design and functionality. The site reflected JMC's professionalism and industry expertise, elevating their credibility with potential clients.

• Significant cost savings: The new website was completed for a fraction of the cost JMC had already spent.
• High client satisfaction: The owner was thrilled with the final product and praised its clean look, speed, and usability.
• Better performance: Page load times improved drastically, and SEO fundamentals were implemented from day one.
• Long-term scalability: The new site was built to grow with the business, making future updates easier and more cost-effective.

This project is a powerful reminder that more expensive doesn't always mean better. "Cheap" monthly costs tend to cost more than the "Expensive" option. JMC's experience underscores the importance of transparent contracts, custom-fit solutions, and ongoing support. By prioritizing quality over shortcuts, we delivered a site that works for the client—not against them.