Services

Advertising.
Paid campaigns that generate real work — not vanity metrics.

We run Google, Meta, and local service ads for contractors and construction companies who want qualified inbound leads. We only run ads to sites we build — because we know the landing page matters as much as the ad.

ROI
Measured in new projects, not clicks
Google
Search, Display & Local Service Ads
Meta
Facebook & Instagram campaigns
What's Included

Google Search Ads

High-intent keyword targeting that puts you at the top of results when buyers are actively searching for your services. Optimized for cost-per-lead, not just click-through rate.

Local Service Ads

Google's pay-per-lead product for contractors — we set up and manage your LSA profile, credential verification, and lead review process to minimize wasted spend.

Google Display & Remarketing

Stay visible to past visitors and in-market audiences across the web. Particularly effective for higher-ticket services with longer consideration cycles.

Meta Ads (Facebook & Instagram)

Awareness and lead generation across Meta's platforms — targeting homeowners, property managers, and commercial buyers in your service area.

Landing Page Optimization

We build or optimize the page your ads send traffic to. Ad spend is wasted on a poor landing page — we make sure the conversion rate justifies every dollar spent.

Conversion Tracking

Every form submission, call, and click-to-text tracked back to the campaign and keyword that generated it. We know exactly what's working.

Bid Strategy & Budget Management

Smart bidding strategies, negative keyword lists, ad scheduling, and geographic targeting dialed in to minimize waste and maximize qualified lead volume.

Monthly Reporting

Cost per lead, lead volume, top-performing ads, and budget pacing — clear visibility into where every dollar went and what it produced.

How It Works
01

Audit & Strategy

We audit your existing campaigns (if any), your competitors' ad strategies, and your market's cost-per-click landscape. We build a campaign structure and budget allocation before spending a dollar.

02

Build & Launch

We build the campaigns, write the ad copy, configure tracking, and optimize the landing pages. Everything is tested before it goes live.

03

Optimize & Scale

Paid campaigns are not set-and-forget. We monitor performance weekly, adjust bids and audiences, pause underperformers, and scale what's generating results.

Why SWE

We Only Advertise Sites We Build

Ad spend is only as good as the page it lands on. We run paid campaigns exclusively for clients whose websites we built — because we know the performance, the conversion rate, and the SEO synergy that makes campaigns work.

Lead Quality Over Lead Volume

Most ad agencies optimize for clicks and impressions. We optimize for qualified inbound leads — the kind that convert to jobs. We use tight geographic, demographic, and keyword targeting to filter out tire-kickers.

Trades-Specific Ad Intelligence

We've run campaigns across roofing, marine construction, decking, landscaping, and general contracting. We know the seasonal patterns, the competitive cost-per-click benchmarks, and the ad copy that converts in your vertical.

FAQ

It depends on your market and service. Most contractors see meaningful lead volume starting at $1,500–$3,000/month in ad spend. Highly competitive markets (Houston metro roofing, for example) may require $5,000+/month to compete effectively. We'll give you a realistic budget estimate during the strategy phase.

Not necessarily — but your landing page needs to be fast, mobile-optimized, and built for conversion. If your current site loads slowly or lacks clear calls-to-action, we'll recommend addressing that before spending on ads, because a poor landing page can double your cost-per-lead.

Google Search Ads are pay-per-click — you pay each time someone clicks your ad. Local Service Ads (LSAs) are pay-per-lead — you only pay when a qualified customer contacts you directly through the ad. LSAs also show a "Google Guaranteed" badge, which significantly increases trust and conversion.

Yes. We regularly audit and take over underperforming campaigns. We'll do a free audit of your current campaign structure, spend efficiency, and landing page performance before proposing any changes.

Get Started

Ready to put Advertising to work for your business?

We work with contractors, construction companies, and industrial firms across Texas. Tell us about your project and we'll put together a strategy.